Visualise Your
Product Designs

Create realistic, highly detailed product renderings with the most advanced tools in the industry.

Video courtesy of Diamond Works

Why 3ds Max? 

Image courtesy of CGI Furniture

Make the technical highly visual

Model premium, fine-tuned designs using materials, lighting, textures and scene layouts for enriched visual context and realism.

Image courtesy of Mike Voropaev

Interactive viewport

3ds Max’s Viewport offers a rich modelling experience, allowing you to see your designs in a near-final rendering quality as you work.

Image courtesy of Victor Duschenko

Render with power

3ds Max empowers artists with a rich and flexible toolset to create highly detailed, photorealistic renderings, down to the smallest detail.

The future of photography

3ds Max enables you to switch from traditional studio photography to a flexible, quicker, cheaper way of visualising your products for 3D e-commerce experiences, manufacturing and marketing.

Image courtesy of CGI Furniture

Create compelling stories

Place models within lifelike environments, 360-degree viewability and even AR/VR interactions for immersive mobile experiences to share with your customers.

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Product Visualisation Brochure

Create realistic, highly detailed renderings with precision
Explore

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Product Visualisation:

The Future of Photography

From furniture to sports equipment, cars, jewellery and electronics, product visualisation showcases product renderings across all production stages


As product manufacturing and e-commerce continue to grow, so too does the need to tell visually compelling stories while modelling and rendering faster – and more realistically – than ever before.


3ds Max empowers artists with a rich and flexible toolset to create highly-detailed, photorealistic representations, down to the smallest detail.

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Image courtesy of CGI Furniture
Image courtesy of CGI Furniture

Key benefits

Inspire, communicate and sell your vision with detailed environments, objects and embellishments.

MAKE THE TECHNICAL HIGHLY VISUAL

Model premium, fine-tuned designs using materials, lighting, textures and scene layouts for enriched visual context and realism.

ACHIEVE SCIENTIFIC ACCURACY

Develop concepts without the expense of prototyping or manufacturing while validating against rules and specs.

CREATE COMPELLING STORIES

Place models within lifelike environments, 360-degree viewability and even AR/VR interactions for immersive experiences.

RENDER WITH POWER

Produce complex visualisations while quickly exploring test concepts and accommodating design alternatives.

WORK SMART AND ON BUDGET

3ds Max enables the switch from traditional studio photography to a flexible, quicker, cheaper way of visualising.

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Image courtesy of CGI Furniture

Go with your creative flow

POWERFUL MODELLING
3ds Max offers a robust platform with best-in-class modelling capabilities that allow you to create anything – beautifully.
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Image courtesy of Victor Duschenko

Go with your creative flow

POWERFUL MODELLING
3ds Max offers a robust platform with the best-in-class modelling capabilities that allow you to create anything – beautifully.

Key features

3ds Max offers for product visualisation.

AUTOCAD IMPORT

Import your AutoCAD file into 3ds Max to create a general structure before adding embellishments.

PHYSICALLY BASED LIGHTING

Simulate sun, sky and other artificial lighting sources to accurately portray how light and shadows will interact with designs.

EXTENSIVE MATERIAL, TEXTURE AND COLOUR EDITOR

Apply material finishes like transparent glass, marble, wood and metals. Build and share custom libraries of your favourites.

POWERFUL MODELLING

Handle difficult visualisation tasks with stability and ease thanks to a robust platform and best-in-class procedural modelling tools.

PLENTIFUL PLUGINS

Access hundreds of industry-leading 3rd- party plugins from our extensive community library.

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Image courtesy of CGI Furniture
Image courtesy of CGI Furniture
FLUIDS AND ANIMATION

Create realistic liquid behaviours like flowing water and animate into cinema quality films.

SEAMLESS Unity WORKFLOW

Experience products in context by placing models within lifelike environments, 360-degree viewability and even AR/VR interactions.

PLACEMENT TOOL

Intuitive auto-parenting and aligning behaviours make it simple to position, orient and move content seamlessly anywhere within your scene.

REVIT IMPORT

Real-time 3D rendering with Autodesk and Unity makes it possible to rapidly build interactive designs and easily transfer and edit files between software.

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Image courtesy of Victor Duschenko

3ds Max puts powerful 3D capabilities into the hands of you, the design professional. Explore what 3ds Max can do for you.

TECHNICAL SUPPORT

Get access to support specialists, remote assistance and online resources

UP-TO-DATE SOFTWARE

Receive instant access to the newest features and performance improvements

FLEXIBLE SUBSCRIPTION PLANS

Use 3ds Max for as long as you need it – from one month to multiple years

See plans

Plans and pricing

Flexible plans for you and your team

Design visualisation software for powerful 3D modelling, animation and rendering.
Monthly

£246

BUY NOW
Monthly

£246

BUY NOW
1 Year

£1,968

(only £164/month)
BUY NOW
1 Year

£1,968

(only £164/month)
BUY NOW
3 Year

£5,316

(only £148/month)
BUY NOW
3 Year

£5,316

(only £148/month)
BUY NOW

See how 3ds Max is used in Product Visualisation

The Evolution of E-commerce

3D Commerce and the Evolution of E-commerce, Visualisation and the Modern Retail Experience.

READ STORY

See how 3ds Max is used in Product Visualisation

MODERNISING PRODUCTION WITH 3DS MAX 

CGI Furniture specialises in high-end, photoreal 3D renders of product models for clients spanning retail industries.

READ STORY

See how 3ds Max is used in Product Visualisation

The Future of Buying: 3ds Max for E-Commerce

This webinar highlights 3ds Max for e-commerce and explores the benefits and associated workflows of transitioning to a digital asset creation pipeline, providing a more meaningful and delightful shopping experience to end-users.