Visualize Your
Product Designs

Create realistic, highly detailed product renderings with the most advanced tools in the industry.

Video courtesy of Diamond Works

Why 3ds Max? 

Image courtesy of CGI Furniture

Make the technical highly visual

Model premium, fine-tuned designs utilizing materials, lighting, textures, and scene layouts for enriched visual context and realism.

Image courtesy of Mike Voropaev

Interactive viewport

3ds Max’s Viewport offers a rich modeling experience, allowing you to see your designs in a near-final rendering quality as you work.

Image courtesy of Victor Duschenko

Render with power

3ds Max empowers artists with a rich and flexible toolset to create highly detailed, photoreal renderings, down to the smallest detail.

Image courtesy of Martin Kamminga

See what 3ds Max can do for your product visualizations

Create realistic, highly detailed renderings with precision
See Features

Product Visualization:

The Future of Photography

From furniture to sports equipment, cars, jewelry, and electronics, product visualization showcases product renderings across all production stages. 


As product manufacturing and e-commerce continue to grow, so too does the need to tell visually compelling stories while modeling and rendering faster – and more realistically – than ever before.


3ds Max empowers artists with a rich and flexible toolset to create highly-detailed, photoreal representations, down to the smallest detail.

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Image courtesy of Golden Vision Studio
Image courtesy of Daniele Ludovisi

Key benefits

Inspire, communicate, and sell your vision with detailed environments, objects, and embellishments.

MAKE THE TECHNICAL HIGHLY VISUAL

Model premium, fine-tuned designs utilizing materials, lighting, textures, and scene layouts for enriched visual context and realism.

ACHIEVE SCIENTIFIC ACCURACY

Develop concepts without the expense of prototyping or manufacturing while validating against rules and specs.

CREATE COMPELLING STORIES

Place models within lifelike environments, 360-degree viewability, and even AR/VR interactions for immersive experiences.

RENDER WITH POWER

Produce complex visualizations while quickly exploring test concepts and accommodating design alternatives.

WORK SMART, AND ON BUDGET

3ds Max enables the switch from traditional studio photography to a flexible, quicker, cheaper way of visualizing.

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Image courtesy of CGI Furniture

Go with your creative flow

POWERFUL MODELLING
3ds Max offers a robust platform with the best-in-class modelling capabilities that allow you to create anything – beautifully.
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Image courtesy of Victor Duschenko

Go with your creative flow

POWERFUL MODELLING
3ds Max offers a robust platform with the best-in-class modelling capabilities that allow you to create anything – beautifully.

Key features

3ds Max offers for product visualization.

AUTOCAD IMPORT

Import your AutoCAD file into 3ds Max to create a general structure before adding embellishments.

PHYSICALLY BASED LIGHTING

Simulate sun, sky, and other artificial lighting sources to accurately portray how light and shadows will interact with designs.

EXTENSIVE MATERIAL, TEXTURE, AND COLOR EDITOR

Apply material finishes like transparent glass, marble, wood and metals. Build and share custom libraries of your favorites.

POWERFUL MODELLING

Handle difficult visualization tasks with stability and ease thanks to a robust platform and best-in-class procedural modelling tools.

PLENTIFUL PLUGINS

Access hundreds of industry leading 3rd party plugins from our extensive community library.

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Image courtesy of Jake Denham
Image courtesy of Fatima Cetin
FLUIDS AND ANIMATION

Create realistic liquid behaviors like flowing water and animate into cinema quality films.

SEAMLESS Unity WORKFLOW

Experience products in context by placing models within lifelike environments, 360-degree viewability and even AR/VR interactions.

PLACEMENT TOOL

Intuitive auto-parenting and aligning behaviors make it simple to position, orient and move content seamlessly anywhere within your scene.

REVIT IMPORT

Real-time 3D rendering with Autodesk and Unity makes it possible to rapidly build interactive designs and easily transfer and edit files between software.

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Image courtesy of Victor Duschenko

3ds Max puts powerful 3D capabilities into the hands of you, the design professional. Explore what 3ds Max can do for you.

TECHNICAL SUPPORT

Get access to support specialists, remote assistance, and online resources 

UP-TO-DATE SOFTWARE

Receive instant access to the newest features and performance improvements

FLEXIBLE SUBSCRIPTION PLANS

Use 3ds Max as long as you need it from one month to multiple years 

See plans

The future of photography

3ds Max enables you to switch from traditional studio photography to a flexible, quicker, cheaper way of visualizing your products for 3D e-commerce experiences, manufacturing, and marketing.

Image courtesy of CGI Furniture

Create compelling stories

Place models within lifelike environments, 360-degree viewability, and even AR/VR interactions for immersive mobile experiences to share with your customers.

Image courtesy of CGI Furniture

Plans and pricing

Flexible plans for you and your team

Design visualization software for powerful 3D modeling, animation, and rendering
Monthly

$225

BUY NOW
Monthly

$225

BUY NOW
1 Year

$1,785

(Savings of 34% compared to monthly price)
BUY NOW
1 Year

$1,785

(Savings of 34% compared to monthly price)
BUY NOW
3 Year

$5,085

(Savings of 37% compared to monthly price)
BUY NOW
3 Year

$5,085

(Savings of 37% compared to monthly price)
BUY NOW

Features you can expect to get with 3ds Max

Embellishments
Bring to life fine-tuned touches such as materials, lighting, and textures for photorealistic imagery.
Import capabilities
Import data from anywhere, using CAD and BIM data directly or to enhance the details of your 3D design.
Physically-based lighting
Simulate artificial lighting sources to accurately portray how light and shadows will interact with your designs.
Interactive rendering
See and make changes in your scene in near-final rendering quality in the render frame window while you work.
High-quality imagery
Advanced tools give you the built-in rendering power to create the highest quality photo-real visualizations.
Material, texture, and color editor
Apply material finishes, change textures, and use vibrant colors to make your designs photorealistic.

See how 3ds Max is used in Product Visualization

The Evolution of Ecommerce

3D Commerce and the Evolution of Ecommerce, Visualization and the Modern Retail Experience.

READ STORY

See how 3ds Max is used in Product Visualization

MODERNIZING PRODUCTION WITH 3DS MAX 

CGI Furniture specializes in high-end, photoreal 3D renders of product models for clients spanning retail industries.

READ STORY

See how 3ds Max is used in Product Visualization

The Future of Buying: 3ds Max for E-Commerce

This webinar highlights 3ds Max for e-commerce and explores the benefits and associated workflows of transitioning to a digital asset creation pipeline, providing a more meaningful and delightful shopping experience to end-users.